Mobilize untapped resources to create gospel transformation
If you own stocks, real estate, a business, cryptocurrency, retirement assets, life insurance, or other appreciated holdings, you can leverage these resources to meet your needs and achieve your ministry goals. Cru Foundation helps you develop a personalized gift plan aligned with your personal, family, business, and ministry objectives — one that benefits from tax savings and makes a significant kingdom impact.
Whether it is more beneficial to donate the entire asset or give an undivided interest, this type of gift allows you to redirect tax dollars toward ministry work. If you have questions and would like guidance in exploring the gift of an asset, our specialists can help you with ideation, illustrations and the process of gift acceptance.
A gift doesn't have to be cash to matter.
Most charitable giving moves through the same path: sell something, pay the tax, give what’s left. But for donors holding stocks, real estate, business interests, retirement assets, or other appreciated holdings, that path often costs more than it has to. The full value of the asset goes farther when it goes directly to ministry than when it’s converted to cash first.
Cru Foundation accepts a wide range of non-cash gifts. Each asset type has its own process, its own tax treatment, and its own donor profile. What ties them together is the principle: when an appreciated asset goes directly to a qualified charity, the donor often avoids capital gains tax, the charity receives the full fair-market value, and the gift accomplishes more on both sides of the transaction.
The right asset to give depends on what you hold, what you need, and what you want the gift to accomplish. Our team can help you think through which asset fits your situation and how to structure the gift.
Explore each gift below, or contact our team and we will help you find the one that fits.
Assets You Can Give
Stocks & Mutual Funds
Donate appreciated stock or mutual funds to avoid capital gains taxes and amplify your giving
Retirement Assets
Use your IRA or retirement account to fund ministry now or as a future gift to Cru.
Real Estate
Donate real estate to support ministry while avoiding capital gains and unlocking the full asset value
Business Interests
Give from your business to minimize tax liability and maximize gospel impact.
Cryptocurrency
Donate Bitcoin, Ethereum, or other digital assets directly to Cru and avoid capital gains taxes.
Life Insurance
Designate Cru as a beneficiary of your policy to bolster support for the ministries you love.
Precious Metals
Donate gold, silver, platinum, and other precious metals to make a lasting kingdom impact.
Agricultural Gifts
Give crops, livestock, or farmland directly to Cru for greater ministry impact and tax efficiency.
Oil, Gas & Mineral Interests
Convert underground revenue into kingdom impact through gifts of oil, gas, and mineral interests.
