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Ministry Leaders

We support you so you can increase your impact.

Our role is to support you in the conversations you’re having with your generous ministry partners. We aim to simplify the complex world of asset and planned giving, all to accelerate the Great Commission through smarter generosity.

By engaging with Cru Foundation, you’re not just adding another tool to your ministry’s arsenal, you’re empowering your supporters to contribute in ways they might not have considered before.

More than 90% of American wealth is held in our investments, homes, business interests, real estate and other assets. Cru Foundation’s experts listen to ministry partners’ goals and giving dreams, help them and their advisors identify the best ways to give, and deliver on it. The end result is greater impact for ministry and better financial care for their family.

* Please note: This link is only accessible with Cru-related email addresses.

We don’t have a hidden agenda at Cru Foundation. 

We’ll provide your ministry partners with a professional, confidential and pressure-free experience. We’ll always look out for their interests first. Their confidential information won’t be shared with anyone outside of Cru Foundation.

You can trust us to work with the donor directly on an asset or planned gift.

Building trust is at the core of what we do, and this approach allows us to form deeper connections with ministry partners, understanding their unique intentions and wishes for their gift. We tailor our approach to each donor's needs, fostering a stronger relationship with the ministry and ultimately creating more impactful and lasting change.

We can work with you and your team to provide coaching in those conversations and strategies.

We see our ministry leaders as integral to fulfilling the Great Commission, and it's our joy to equip you with the knowledge you need to have meaningful conversations with ministry partners about asset and planned giving. By acting as coaches, we help our ministry leaders grow and develop, instilling them with the confidence to engage in these critical discussions authentically.

Words of Recommendation

From leaders and advisors with a heart for Cru.

The Gift and Estate Design Services at the Cru Foundation resembles a “ministry-like” service.
“Have someone from the Cru Foundation give a free review of what [you] plan to do and the best way to do it.”