Non Cash Gifts

Gifts of Real Estate

If you own real estate (such as a home, vacation property, vacant land, farmland, ranch or commercial property), donating it to support Cru® may be a great option for you—and it will certainly help to share Jesus and build disciples in wonderful ways!

Naturally, donation of real estate has to make sense financially for you, and for the Cru ministries you want to support. Here are some of the benefits you may enjoy:

  • Avoid paying capital gains tax.
  • Receive a charitable income tax deduction.
  • Let Cru handle the upkeep, marketing, and sales.
  • Avoid tapping cash reserves for giving.
  • Combine with a donor-advised fund to fund multiple projects or charities over time.
  • Give the percentage of the property you choose, up to 100%.
  • Leave a lasting legacy.

How you make a gift of real property

Your real property may be gifted to Cru by executing or signing a deed transferring ownership. You may deed part or all of your real property to Cru. Your gift will generally be based on the property’s fair market value, which must be established by an independent appraisal.

When the property sells, the proceeds go to build God’s kingdom. You want to share the Good News, and this is a great way to do so.

As soon as Cru Foundation is in receipt of the deed, we take over the maintenance, upkeep, and taxes. These expenses are deducted from the sale proceeds before they’re distributed to the ministries of your choice. Your responsibility for the property is over once the donation is made—but you retain the joy of giving the funds from the sale to the ministries you love.* 

* Cru Foundation manages the property only in cases where it is 100% owner. Partial interest gifts are gladly accepted with the donor managing the sales process.

Gifts of Stocks & Mutual Funds

Donating appreciated securities, including stocks or mutual funds, is an easy and tax-effective way for you to make a gift to Cru Foundation. Many times this is more cost-effective than donating cash.

Here are some of the potential benefits:

  • Avoid paying capital gains tax.
  • Receive a charitable income tax deduction.
  • Replenish your investment account with the cash you would have given.
  • Combine with a donor-advised fund to add flexibility and options to support multiple projects and organizations
  • Further the Great Commission!

You can make your gift today by electronic transfer!

It’s easy. Download a Stock Notification Form and make a transfer from your brokerage account to Cru Foundation. Mutual funds can take additional time, and the custodian might require our foundation to set up an account with them.

Your Stewardship Matters. Act now to make the maximum impact—for you and your family and the kingdom of God!

Let us help you discover your kingdom-building potential! Contact a giving counselor toll-free at 800-449-5454 or

Unlock the giving potential in your business

As a business owner, you have particularly great potential to make a significant kingdom impact. No doubt you are giving generously, using the engine of your business to drive major contributions to ministries of evangelism, discipleship and compassion. You’re also certainly doing all you can to keep your business strong and provide for those you love.

But many business owners don’t realize that they have even greater potential, to make an even more powerful difference, to the benefit of both their own business and the ministries they care most about.

It can happen through Cru Foundation’s Charitable Equity Partnership (CEP).

  • Through this remarkable giving instrument, you may save dramatically on taxes.
  • You free up funds for building your business.
  • You gain greater flexibility in pursuing family financial goals.
  • You gain increased freedom to support ministry.
  • Combine with a donor-advised fund to add flexibility and options to support multiple projects and organizations.

What is the true value of non-controlling corporate shares? If you sell, the after-tax value with today’s high capital gains rates, medical plan tax, and state tax the value can be less than 70% of the market value.

If you hold it to pass through the estate, the heirs may receive only 60% of value.

The business owner donates a percentage of non-controlling corporate stock. The owner gets a tax deduction—the equivalent of taking money tax-free from the business.

Any profit from the Cru-held shares is taxed at half the federal rate assessed to the business owner. Cru holds the shares until the business is sold. (You can sell to whomever you want, including family members.)

You can also reinvest tax-free cash in your business, increasing its value. Combined with a Donor Advised Fund, the CEP gives flexibility to support multiple ministries.

Consider a Charitable Equity Partnership along with other planning opportunities we can offer to help you with your stewardship planning.

For questions or more information on any of these options, contact us today by phone 800-449-5454 or by email at